New Delhi: In a significant move to advance financial literacy and safeguard investors’ interests, the Investor Education and Protection Fund Authority (IEPFA), under the Ministry of Corporate Affairs, Government of India, has signed a Memorandum of Understanding (MoU) with Kotak Mahindra Bank Limited (KMBL), one of India’s leading financial institutions.
The strategic partnership aims to amplify the dissemination of critical investor awareness messages using Kotak Mahindra Bank’s extensive physical and digital network across the country. Under the collaboration, curated content from IEPFA—including digital banners, short films, and educational videos—will be prominently featured on the bank’s ATMs, kiosks, websites, mobile apps, and social media platforms.
The initiative, set to roll out in the financial year 2025-2026, is being implemented without any financial obligation on the part of IEPFA. By leveraging Kotak Mahindra Bank’s wide presence of over 2,000 branches and 3,000 ATMs across India, the campaign is expected to reach a broad and diverse segment of the population, promoting responsible investing practices and raising awareness on financial fraud prevention and investors’ rights.
The MoU was exchanged between Smt. Samiksha Lamba, Deputy General Manager, IEPFA, and Mr. Vishal Agarwal, Senior Vice President and Head at Kotak Mahindra Bank, in the presence of Smt. Anita Shah Akella, CEO of IEPFA and Joint Secretary in the Ministry of Corporate Affairs.
Speaking on the occasion, Smt. Anita Shah Akella emphasized the importance of innovative collaborations in empowering investors and reinforcing trust in India’s financial ecosystem. She noted that the partnership with Kotak Mahindra Bank marks a major step in IEPFA’s ongoing mission to enhance financial literacy and promote investor protection.
Since its establishment, IEPFA has been at the forefront of organizing Investor Awareness Programmes across the country, equipping individuals with the knowledge to make informed financial decisions and protect themselves from fraudulent schemes.
