New Delhi: The Telecom Regulatory Authority of India (TRAI) has taken a significant step towards shaping the future of broadcasting in India with its release of recommendations on ‘Inputs for formulation of National Broadcasting Policy-2024’. This initiative, undertaken in response to a request from the Ministry of Information and Broadcasting (MIB), aims to chart a comprehensive roadmap for the broadcasting sector amidst the rapidly evolving technological landscape.
Initiated through a Pre-Consultation Paper in September 2023, followed by a detailed Consultation Paper in April 2024, TRAI engaged with a wide spectrum of stakeholders including industry players, consumer groups, and academia to gather insights and perspectives. The subsequent Open House Discussion in May 2024 further enriched the discourse, culminating in a set of recommendations that reflect the collective wisdom and aspirations of the broadcasting ecosystem.
The recommendations underscore a vision to establish a competitive, affordable, and ubiquitous broadcasting environment that meets diverse consumer needs while fostering innovation and inclusivity. TRAI’s proposed National Broadcasting Policy-2024 aims to propel India as a global leader in the sector, leveraging emerging technologies to enhance content creation, promote democratic values, and safeguard intellectual property.
Key Recommendations and Objectives
Vision: The policy envisions a robust ecosystem that supports quality content creation, promotes cultural diversity, attracts investments, and drives socio-economic development through innovation and collaboration. It seeks to enhance India’s soft power globally, positioning the country as a beacon of broadcasting excellence.
Mission: Over a ten-year horizon with a focused roadmap for the next five years, the policy aims to:
- Propelling Growth: Establish a resilient broadcasting infrastructure, promote R&D, and foster a conducive business environment. It aims to position India as an ‘Uplinking Hub’ for television channels, stimulate economic growth, and generate employment through technology adoption and skill development.
- Promoting Content: Support the production and distribution of quality content across television, radio, and OTT platforms. The policy advocates for making India a preferred destination for content creation, nurturing public service broadcasting, and fostering growth in film, animation, gaming, and music industries.
- Protecting Interests: Combat piracy, safeguard content creators’ rights, and uphold environmental and social responsibilities through green broadcasting practices and disaster preparedness.
Goals: The policy outlines specific goals including measuring sector performance, expanding broadcasting reach to underserved areas, promoting indigenous technologies, and enhancing audience measurement systems. It seeks to bolster employment, support startups, and empower Small and Medium Enterprises (SMEs) through innovative regulatory practices.
The recommendations are poised to steer the broadcasting sector towards sustainable growth and global competitiveness, aligning with India’s aspirations to harness digital technologies for socio-economic advancement.
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