Bhubaneswar: After the success of the first edition of the Jeevan Sangeet radio docu-drama programme on All India Radio, UNICEF announced the launch of the second edition of Jeevan Sangeet 2.0.
The Jeevan Sangeet is an initiative of UNICEF in collaboration with the Directorate of State Institute of Health & Family Welfare (SIH&FW) and All India Radio (AIR) and was started in 2022.
Under this initiative, a series of 10 docudramas on various health issues like immunization, tuberculosis, anemia, diarrhea, and other childhood preventable diseases were broadcasted on AIR thrice a week.
A quiz session was held on each of the topics for the listeners. The programme reached more than one million radio listeners across Odisha. Out of the 20,000 quiz entries received, 24 listeners were felicitated in a lucky draw system.
Dr. Sugata Roy, Officer-in-charge, UNICEF, Bhubaneswar, said, “Radio is an inclusive and powerful medium and can play a major role in behavioral change. We are pleased to announce that we will soon be starting with Jeevan Sangeet 2.0 by June or July with more such content for our listeners.”
He was speaking at an event where the winners of the quiz competition conducted under the Jeevan Sangeet radio docu-drama programme were felicitated in Bhubaneswar on Saturday. Twenty-four winners from across Odisha were felicitated.
“Radio plays a vital role in communicating information to a wider audience. We will be designing more such programmes on health issues which will inform, educate and entertain the people,” said Amarendranath Mohanty, Director, SIH&FW, Odisha.
Dr. Bijay Kumar Panigrahi, Director, of Family Welfare, Odisha also commended the efforts of UNICEF, AIR, and the listeners for their active participation.
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