Mumbai: Tira, the luxury beauty retail chain from Reliance Retail, has today opened its grand flagship store at Jio World Plaza in Mumbai, promising to set a new standard in luxury beauty shopping for Indian consumers. Spanning 6,200 square feet, the store offers a meticulously crafted, opulent environment, aligning with global standards in luxury beauty retail.
Isha Ambani, Executive Director of Reliance Retail Ventures Limited, commented on the launch, saying, “At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other. Our flagship store at Jio World Plaza represents a commitment to celebrating beauty in its finest form—where every detail is designed to indulge, inspire, and transform.”
At the heart of Tira’s flagship store are 15 exclusive shop-in-shop boutiques featuring global beauty icons like Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, Valentino, and the ultra-luxury skincare line Augustinus Bader, which is exclusive to Tira in India. These brands offer bespoke services and unique experiences available only at this location.
For instance, the Dior boutique offers the “Dior Addict Beauty Ritual,” a five-step skincare and makeup routine designed to enhance radiance. Armani offers a signature makeup application, reflecting its iconic style, while Yves Saint Laurent’s dedicated makeup service focuses on face, eyes, and lips.
The Scent Room is a haven for fragrance enthusiasts, allowing shoppers to explore a curated collection of rare international scents and limited editions. Each fragrance tells its own story, enabling customers to find a scent that resonates personally.
In an industry-first for luxury beauty retail, Tira introduces the Tira Beauty Suite, offering in-store skincare treatments. Signature facials, including the revitalizing “Signature Glow” and Augustinus Bader’s exclusive facials, promise luminous and rejuvenated skin.
Tira’s Beauty Concierge service elevates the customer experience with personalized consultations and recommendations, while technology tools like virtual try-ons and AI-driven recommendations further enhance the shopping journey.
To add a special touch, the Tira Cafe offers refreshments like collagen-infused juices and spirulina drinks. For exclusive events, it transforms into a Champagne Bar, making it India’s first luxury beauty retail store to offer such an experience.
With its world-class brands, personalized services, and immersive experiences, Tira aims to transform India’s beauty retail landscape and offer a luxury experience that is truly unparalleled.
