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DPIIT Hosts Workshop with Flipkart and Indian Toy Industry to Boost Domestic Toy Sector

New Delhi: In a significant move to bolster the Indian toy sector, the Department for Promotion of Industry and Internal Trade (DPIIT) organized a workshop today in collaboration with Flipkart and the Indian Toy Industry. Held in New Delhi, the workshop aimed to lay the roadmap for the growth of the toy sector, increase domestic consumption, and enhance workforce skills through upskilling and reskilling initiatives.

The workshop emphasized leveraging the opportunities emerging from the e-commerce marketplace to propel the Indian Toy Industry forward. Secretary of DPIIT, Rajesh Kumar Singh, addressed the participants and reaffirmed the government’s commitment to creating a thriving ecosystem for the toy industry. “As part of its strong commitment to creating a better ecosystem for the toy industry, the Government of India has identified the sector as one of the champion sectors, with a long-term vision to create a global market for ‘Made in India’ toys. A cohesive approach is being followed by breaking the silos and working with industry in all aspects for enhancing the robustness of the sector,” he said.

Joint Secretary of DPIIT, Sanjiv, highlighted the successes of the Indian toy industry, noting the increase in exports and the reduced dependence on imports. “The success of the Indian toy industry reflects in the enhanced exports, increasing robustness of the manufacturing ecosystem and reduced import dependence. I am happy to share that the Indian toy industry has expanded its global presence to more than 100 countries including the USA, UK, Germany, Netherlands, Denmark, and even China. The next step for the toy industry is to reach international consumers through the effective use of online mediums,” Sanjiv stated.

The workshop, organized in collaboration with Flipkart, aimed to help domestic toy manufacturers understand the intricacies of online selling. This initiative represents a significant step towards building a “Toyconomy,” where the Indian toy sector can thrive in the global market. Members of Flipkart and the domestic toy industry attended the workshop, engaging in discussions and gaining insights into maximizing the potential of e-commerce platforms.

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