TRIFED Partners with Rooftop to Strengthen Tribal Marketing Through B2B Approach
New Delhi: In a strategic move to transition from a Business-to-Consumer (B2C) to a Business-to-Business (B2B) model for tribal marketing, the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has signed a Memorandum of Understanding (MoU) with Rooftop. The partnership aims to facilitate tribal businesses and enhance market…
