Tata step in as the title sponsor of IPL
New Delhi: One of India largest business conglomerates, Tata has stepped in as the title sponsor of Indian Premier League from this year.
IPL chairman Brijesh Patel confirmed after the governing council meeting on Tuesday. “Vivo has exited and the Tatas will be title sponsors,” said Patel.
Now the league will be called the Tata IPL.
Vivo had a deal of Rs 2200 crore for title sponsorship rights from 2018-2022. However, the Chinese smartphone makers had paused the deal for a year in 2020 in the backdrop of the Galwan Valley military face-off between the Indian and Chinese Army soldiers.
However, Vivo were back as IPL title sponsor in 2021 and the original five-year deal got extended till 2023 because of the one-year break. Following Tuesday’s GC decision, the Tata Group will step in and remain the title sponsor for the 2022 and 2023 seasons.