Subhadra Shakti Mela 2025: A Thriving Hub of Women Entrepreneurship and Odisha’s Cultural Heritage

Bhubaneswar: The Subhadra Shakti Mela 2025 continues to draw massive crowds at Janata Maidan, Bhubaneswar, showcasing Odisha’s rich craftsmanship, heritage, and the growing influence of women-led entrepreneurship. The nine-day fair, featuring over 300 stalls, has become a vibrant platform for Self-Help Groups (SHGs) and Producer Groups (PGs) to display an array of handlooms, handicrafts, organic produce, processed food, spices, and wellness products. Among the major attractions, the food court has emerged as a crowd favorite, serving authentic Odia cuisine prepared by SHGs from across the state.

On Day 3, the food court saw a surge in visitors, with Mayurbhanj Mudi Mansa, prepared by Mayur Mudhi Producer Group, maintaining its popularity and generating an impressive ₹38,200 in sales by the end of Day 2. Similarly, the Macha Ambila, a traditional fish delicacy prepared by Diganta Pariba WSHG, served over 700 visitors, underscoring the appeal of homegrown SHG-led food enterprises.

Adding to the excitement, renowned Odia actress Anu Choudhury visited the mela, interacting with SHG members and appreciating the variety of products on display. She lauded the craftsmanship and entrepreneurial efforts of Odisha’s women and encouraged visitors to support local businesses. As a token of her admiration, she purchased a handwoven stole from Utkal Grameen Producer Group, Kendrapara, and tribal jewelry from Maa Banadurga SHG, Nabarangpur, further endorsing the talent and dedication of SHG entrepreneurs.

The evening cultural performances added a mesmerizing charm to the event. The Nrityanjali Traditional Kathak Institute captivated the audience with a graceful Kathak performance, highlighting the elegance of classical Indian dance. The night concluded with a spectacular musical evening featuring singer Prabhupada Mohanty and his team, who delivered a soulful and energetic performance that kept the audience enthralled.

With each passing day, excitement continues to build at Subhadra Shakti Mela 2025, which will run until 2nd March. The event witnessed an overwhelming footfall of over 17,000 visitors on Day 3, with total sales turnover reaching ₹47 lakh by the end of the day. As the mela progresses, more attractions, cultural events, and business opportunities await, making it a true celebration of women’s empowerment, entrepreneurship, and Odisha’s vibrant cultural legacy.