New Delhi: The Publications Division of the Ministry of Information & Broadcasting today launched the latest Chhota Bheem comic series at Bharat Mandapam, reaffirming its commitment to nurturing Indian content creation and delivering culturally rooted narratives to young readers. The event also featured a discussion on the creative journey and enduring appeal of Chhota Bheem, one of India’s most iconic children’s characters.
Speaking on the occasion, Principal Director General of Publications Division, Bhupendra Kainthola, emphasised the importance of preserving Indian storytelling traditions. “The stories we tell, especially to our children, should have an Indian connection. In a land where our grandparents told bedtime stories with Indian characters, Publications Division cannot but look at those storytelling traditions. The more we talk about them in the mother tongue, the more rooted will be the growth story of our new generation,” he said.
Developed in collaboration with Green Gold Animation Pvt. Ltd., the new series follows the adventures of Bheem, a brave and kind-hearted boy from the fictional kingdom of Dholakpur. Known for his extraordinary strength, Bheem’s tales highlight friendship, courage, teamwork, and moral values inspired by Indian culture and folklore.
Founder and CEO of Green Gold Animation, Rajiv Chilaka, highlighted the government’s role in fostering the creative industries. “The Government of India has been actively promoting Indian content creation in animation, visual effects, gaming, and comics through initiatives such as WAVES 2025. With this continued support, India is poised to emerge as a global leader in these sectors,” he said.
The launch aligns with the vision outlined during the recent WAVES Summit in Mumbai, which called for strengthening India’s creative economy through content that resonates with domestic audiences and reflects the nation’s cultural heritage. With its cross-generational appeal, the Chhota Bheem series aims to enrich children’s literature while advancing the national goal of promoting Indian narratives across books, animation, films, and digital platforms.
