
New Delhi: NITI Aayog, in collaboration with IIM Bangalore, Smart Freight Centre India, CALSTART/Drive to Zero, and WRI India, has announced the launch of the NITI GearShift Challenge as part of the e-FAST India initiative. This pioneering hackathon aims to foster innovative business models for the adoption of zero-emission trucks (ZETs) in India, addressing the nation’s pressing economic and environmental challenges.
The NITI GearShift Challenge invites students, transport service practitioners, academics, and researchers to develop innovative business models that address financial, technical, and operational challenges in the adoption of electric trucks. The program has garnered participation from e-FAST India knowledge partners, financial institutions, and industry forums.
The hackathon will unfold in two rounds. In Round 1, teams will submit their initial business models addressing a specific barrier—technical, operational, or financial—supported by high-level strategies and research. Shortlisted teams in Round 2 will present detailed business models with an implementation roadmap, backed by both primary and secondary research. These proposals will be mentored by industry leaders to ensure practical and impactful solutions.
India’s freight sector is vital to the economy, ensuring the smooth delivery of goods to over 1.4 billion people. With road freight accounting for a staggering 55% of India’s annual diesel consumption and nearly 40% of CO2 emissions from road transport, there is an urgent need to transition to more sustainable solutions. The electrification of freight transportation is a key priority, as electric trucks offer a transformative opportunity to reduce emissions, improve air quality, and enhance energy security.
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