Invest India’s Ayush Roundtable Identifies Ayush as India’s Global Soft Power

Delhi: In a significant development, stakeholders of Ayush have underscored its potential to be India’s soft power globally. This revelation emerged during a round table conference organized by Invest India’s Ayush Strategic Policy and Facilitation Bureau under the Ministry of Ayush at Vigyan Bhawan in Delhi.

Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush, expressed optimism about the Ayush sector’s growth, attributing it to the increasing number of entrepreneurs entering the field. He highlighted the sector’s shift from wellness to therapeutic wellness and stressed the importance of Pharmacovigilance systems for ensuring the safety of Ayush products.

With a focus on India’s substantial domestic market, Vaidya Rajesh Kotecha advocated for Medical Value Travel and the formulation of Ayush policies at the state level. He emphasized the abundance of skill sets, infrastructure, and teams within the Ayush sector, discussing various schemes and initiatives propelling its progress. The Secretary also stressed the roundtable’s role in uniting industry leaders from Ayush drug manufacturing companies, nutraceuticals, and cosmeceuticals.

Addressing research and development opportunities in Ayush, Vaidya Rajesh Kotecha urged the simplification of Intellectual Property Rights (IPR) processes. Dr. Tanuja Nesari, Director of AIIA, emphasized the global presence achieved through the establishment of GCTM and the transformative potential of technology in traditional medicine practices.

The roundtable brought together key figures in the Ayush sector, including Vaidya Rajesh Kotecha, Ms. Nivruti Rai (MD & CEO of Invest India), Dr. Tanuja Nesari, and Dr. Rabinarayan Acharya. Their insights enriched discussions on Ayush’s growth and global impact. The event facilitated a dynamic audience discussion, fostering diverse perspectives.

Ms. Nivruti Rai spoke on the significance of ‘glocal’: sourcing local, thinking and selling global. She emphasized India’s alignment with the ‘Make in India’ and ‘Vocal for Local’ initiatives, expressing Invest India’s pride in championing these initiatives for the Ayush sector.

The event, facilitated by Invest India’s Ayush Strategic Policy and Facilitation Bureau under the guidance of the Ministry of Ayush, witnessed the presence of CXOs and leadership from key Ayush sub-sectors. The roundtable explored investable opportunities, global regulations, awareness, trust, evidence acceptability, and market amplification. Dignitaries emphasized investing in localized/high-quality supply chains, collaborating with global partners, and seeking global investment to make Ayush future-ready, aligning with the Prime Minister’s vision of ‘Make In India’ and ‘Vocal for Local.’ Ayush emerges as a unique soft power for India globally.