Deepika Padukone’s 82°E Partners with Reliance Retail’s TIRA

Mumbai: 82°E, the self-care brand founded by global Indian icon Deepika Padukone, has announced a strategic partnership with Reliance Retail’s innovative beauty platform, TIRA. This collaboration signifies a significant expansion for 82°E, transitioning from its successful direct-to-consumer (D2C) model to a broader retail presence, both online and offline. Through this partnership, 82°E aims to extend…

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