New Delhi: The Ministry of Electronics and Information Technology (MeitY) has taken a major step toward streamlining India’s digital governance with the launch of the Digital Brand Identity Manual (DBIM) and the inaugural Chief Information Officer (CIO) Conference 2025. The event, held in New Delhi, was presided over by Union Minister of State for Electronics and Information Technology and Commerce & Industry, Shri Jitin Prasada, and MeitY Secretary, Shri S. Krishnan. The initiative falls under the Gov.In: Harmonisation of Government of India’s Digital Footprint, aiming to create a standardized and cohesive digital presence across all government platforms.
Enhancing Digital Governance with DBIM
During the launch, Shri Jitin Prasada emphasized that the Digital Brand Identity Manual (DBIM) will play a crucial role in advancing the government’s “Minimum Government, Maximum Governance” approach. The initiative aims to ensure a uniform digital presence across ministries and government platforms, enhancing transparency, accessibility, and user experience.
DBIM aligns with Prime Minister Narendra Modi’s vision of “Reform, Perform, and Transform”, making India’s e-governance ecosystem more citizen-centric. By standardizing government websites and digital platforms, DBIM will simplify navigation and ensure that citizens across diverse backgrounds can access essential services seamlessly.
Shri Prasada also highlighted the Central Content Publishing System (CCPS), which will streamline the dissemination of key government policies, schemes, and initiatives, making them more readily accessible to the public. He stressed the importance of AI-driven tools, cybersecurity measures, and digital innovations in creating a future-ready and trustworthy digital ecosystem, reinforcing India’s vision of Viksit Bharat 2047.
A Unified Digital Experience for Government Services
MeitY Secretary Shri S. Krishnan reiterated Prime Minister Modi’s directive to establish a common interface across all government websites, ensuring a user-friendly and efficient digital experience. He emphasized that government portals must match the accessibility and performance standards of private-sector platforms, across both desktop and mobile devices.
A unified digital branding manual (DBIM) will be instrumental in improving service delivery, with centralized content distribution ensuring consistent messaging across ministries. Shri Krishnan also acknowledged the critical role of the National Informatics Centre (NIC) in providing technological support and modernizing government digital infrastructure. With India’s digital economy projected to contribute 20% of GDP, he urged ministries to embrace digital transformation for improved service delivery and citizen engagement.
Key Features of DBIM Initiative
The launch of DBIM introduced several important components aimed at harmonizing the government’s digital presence:
- DBIM Toolkit to ensure uniformity in digital identity.
- Gov.In CMS Platform for streamlined website management.
- Central Content Publishing System (CCPS) for centralized content governance.
- Social Media Campaign Guidelines to standardize digital communication.
To demonstrate its effectiveness, the event featured the launch of the DBIM-compliant MeitY website, offering a consistent and citizen-friendly digital experience. Additionally, four other ministries and departments have already migrated to the Gov.In CMS platform, with more expected to follow.
First CIO Conference 2025: Shaping the Future of Digital Governance
The inaugural Chief Information Officer (CIO) Conference 2025 brought together technology experts from MeitY, NIC, MyGov, and various ministries to discuss the implementation of DBIM. Discussions revolved around:
- Standardizing government websites under a unified digital brand identity.
- Enhancing accessibility and performance of digital platforms.
- Optimizing digital services and localizing content for inclusivity.
- Ensuring compliance with the Guidelines for Indian Government Websites and Apps (GIGW) and STQC Certification for quality assurance.
The nationwide adoption of DBIM is set to revolutionize citizen engagement, strengthen public trust, and enhance government service delivery in the digital space.
Towards a Digital Future
As part of the Gov.In: Harmonisation of Government of India’s Digital Footprint initiative, DBIM aims to establish a seamless, uniform, and accessible digital experience across government ministries, departments, and agencies. By standardizing color palettes, typography, iconography, and digital interface design, DBIM ensures that all government digital platforms maintain consistency, credibility, and efficiency.
The initiative aligns with India’s commitment to leveraging technology for governance, ensuring a more accessible, secure, and efficient digital ecosystem for citizens. With the adoption of DBIM, India is taking a major step forward in digital transformation, setting new benchmarks in e-governance and citizen engagement.
