Boyanika Launches Special Discount Drive to Celebrate Odisha Divas, Introduces Night Bazaar

Bhubaneswar: Boyanika, the apex handloom organization of Odisha, has launched a special discount drive across all its outlets, including stalls at the NH Expo at Exhibition Ground and the Toshali National Crafts Mela at Janata Maidan, Bhubaneswar. The initiative, inaugurated by Pradeep Bal Samanta, Hon’ble Minister, Handlooms, Textiles & Handicrafts and Cooperation, Government of Odisha, aims to celebrate the exceptional craftsmanship of Odisha’s weavers while supporting their livelihoods and promoting the state’s rich cultural heritage on a global platform. This special initiative is part of the Odisha Divas celebrations, offering visitors a unique opportunity to experience and own the state’s exquisite handloom legacy.

The discount offer (20% + 10% + 5%) will be available across all Boyanika outlets, including the NH Expo and the Toshali National Crafts Mela stalls. The campaign will run from March 27 to March 31, 2025. A key highlight of this initiative is the Night Bazaar at Boyanika Exclusive, Bayan Bhawan, designed to showcase the unparalleled artistry of Odisha’s handloom sector. An additional 5% discount at Boyanika Exclusive will be offered between 11:00 PM and 7:00 AM every night from March 27 to April 1, 2025.

The Night Bazaar will offer visitors a vibrant and engaging shopping experience, enhanced by instrumental classical music performances, live loom demonstrations, and food counters, creating a unique cultural atmosphere during extended night hours.