YouTube’s short-form video service Shorts, the platform announced on Thursday that more than one in four creators participating in its ad-sharing program are now earning money through Shorts.
Since the introduction of revenue sharing on Shorts last year, over 25% of channels in the YouTube Partner Program (YPP) are now generating revenue through this feature.
According to the Google-owned platform, among creators who joined YPP by meeting the Shorts eligibility criteria, over 80% are also earning through other YPP monetization tools on YouTube. These include long-form advertising, fan funding, YouTube Premium, BrandConnect, Shopping, and more.
“This means that Shorts is opening the door for creators to earn in other ways on the platform, and they’re seeing the dividends,” the company stated.
Over the last three years, YouTube has paid a staggering $70 billion to creators, artists, and media companies.
“With an average of over 70 billion daily views on Shorts and new avenues to earn money, the Shorts community is beginning to thrive, both with new forms of creativity and fresh voices to the platform,” said YouTube.
Alan Chikin Chow, a prominent creator with 38.7 million subscribers, emphasized the transformative impact of revenue sharing on Shorts.
“As a Shorts-first creator and one of the most-viewed channels in the US, I’ve seen what’s possible creatively through the format. But revenue sharing has delivered a sustainable way to continue to build my business,” Chow stated.
YouTube launched the YPP initiative 16 years ago with just a handful of creators. Since then, it has grown to encompass more than 3 million creators globally.
This significant uptake in revenue sharing through Shorts underscores the platform’s commitment to empowering creators and fostering diverse content ecosystems. As Shorts continues to gain traction, it promises new opportunities for creators to monetize their content and engage with audiences in innovative ways.