Bhubaneswar: On the occasion of International Coffee Day, Chief Minister Naveen Patnaik inaugurated Koraput Coffee Cafe and a dedicated e-commerce platform (Koraputcoffee.org) to promote Koraput coffee across the globe.
To establish it as a brand in the coffee market, the state government is also planning to set up a number of such cafes across the country which would also help to transform the lives of the local coffee cultivators.
This year Coffee Development Trust at Koraput has taken up to 300 ha of new and old coffee plantations in the district. Tribal Development Cooperative Corporation of Odisha Limited TDCCOL procured 28,790 kg coffee beans from 193 tribal coffee growers in Koraput in 2020-21.
Addressing the gathering, Patnaik said, “I am glad, in just two years Koraput coffee has carved a niche for itself. For the benefit of tribal livelihood, my government has undertaken multiple initiatives for the promotion of Koraput Coffee. In addition to marketing of Koraput coffee by Tribal Development Cooperative Cooperation of Odisha Limited. I am happy to launch a dedicated e-commerce website and social media handles of Koraput coffee: Koraputcoffee.org. I am also delighted to announce the opening of the Koraput coffee cafe at Koraput district to popularize the brand”.
“I am humbled to be associated with Koraput Coffee since its inception in 2019. Our new product line Tiger Bright is already catching the eyes of everyone. Many international buyers are approaching us for bulk purchases. I am sure this will help our tribal growers to fetch the competitive prices.” said Mansi Nimbhal IAS, Managing Director, TDCCOL.
Recently Tata Coffee has agreed to market the coffee grown in Koraput district in national and international markets.