New Delhi: The Ministry of Earth Sciences (MoES) has successfully wrapped up the Swachh Sagar, Surakshit Sagar 3.0 campaign, which took place across more than 80 locations along India’s coasts. The initiative resulted in the removal of over 60 tons of waste, including plastics, metals, cloth, rubber, and paper debris, reinforcing the government’s commitment to environmental sustainability.
Aligned with the Government of India’s Swachhata Hi Seva initiative under the Swachh Bharat Mission, the campaign has garnered significant public participation, generating enthusiasm and raising awareness about marine pollution. Dr. M. Ravichandran, Secretary of MoES, led the campaign alongside senior officials and staff from the ministry and its affiliated institutes.
The event saw the involvement of various stakeholders, including students, NGOs, and community groups, all contributing to the cleanup efforts at multiple coastal sites. Notably, Her Excellency Ms. May-Elin Steiner, the Norwegian Ambassador to India, participated in the cleanup at Thiruvanmiyur Beach in Chennai, highlighting international cooperation in environmental initiatives.
“The growing popularity and success of Swachh Sagar, Surakshit Sagar, year on year, catalyzes ongoing and future efforts to reduce marine pollution. It is a testament to the power of mass participation and awareness, especially among local communities, to promote sustainable coastal practices,” stated Dr. Ravichandran.
Launched in 2022, the Swachh Sagar, Surakshit Sagar campaign has gained traction with successful editions in 2022 and 2023. It aims to raise awareness about marine pollution, conserve coastal areas, and advocate for cleanliness and sustainable practices to protect oceans and preserve marine ecosystems. This year’s campaign coincided with the observance of International Coastal Cleanup Day, further emphasizing its global significance.